Mountain View
biomedical and healthCAre Data Discovery Index Ecosystem
help Advanced Search
Title: Zimbabwe (2013): Care Inner Packaging Pretest Amongst Population Aged 18-49 years, in Zimbabwe.      
dateReleased:
08-29-2014
downloadURL: http://dx.doi.org/10.7910/DVN/22835
ID:
doi:10.7910/DVN/22835
description:
PSI/Zimbabwe intends to change the inner foil packaging of Care female condoms and to that effect they pretested executions that have been developed by various agencies. To examine audience's perceptions of the colours, quality, artwork and design. To assess the comprehension and visibility of messages contained in executions. In particular, examine understanding and meaning to the target audience. To explore audience likes/dislikes of the execution. Evaluate emotional reaction to the execution. Examine likes and dislikes about the logo, size and shape of the packet. Evaluate the credibility, relevance, and appropriateness of executions content and messages to target audience. To determine audience's ability to differentiate between different packaging for different flavors and see if the instructions are sufficient to promote correct use of the condoms. The pre-test was targeting sexually active Zimbabwean men and women ages 18-49 years. A total of 112 respondents were interviewed first and then participated in Focus Group discussions using the stratification sampling.
description:
Jasi Phineas; Please type name of person who reviewed report, 2014, "Zimbabwe (2013): Care Inner Packaging Pretest Amongst Population Aged 18-49 years, in Zimbabwe.", http://dx.doi.org/10.7910/DVN/22835, Harvard Dataverse, V2
name:
Jasi Phineas
Please type name of person who reviewed report
homePage: http://www.harvard.edu/
name:
Harvard University
ID:
SCR:011273
abbreviation:
DataVerse
homePage: http://thedata.org/
name:
Dataverse Network Project
ID:
SCR:001997